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1

Mundane Consumption and the Self: A Social-Identity Perspective

Robert E. Kleine III, Susan Schultz Kleine, Jerome B. Kernan

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 1.40 MB

english, 1993

2

Analysis of Referral Networks in Marketing: Methods and Illustration

Peter H. Reingen and Jerome B. Kernan

Journal:

Journal of Marketing Research

Year:

1986

Language:

english

File:

PDF, 1.84 MB

english, 1986

3

Mundane Consumption and the Self: A Social-Identity Perspective

Robert E. Kleine, III, Susan Schultz Kleine and Jerome B. Kernan

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 671 KB

english, 1993

4

Marketing's Coming of Age

Jerome B. Kernan

Journal:

Journal of Marketing

Year:

1973

Language:

english

File:

PDF, 1.60 MB

english, 1973

5

Getting a Life: Homo Ludens as Postmodern Identity

Kernan, Jerome B., Domzal, Teresa J.

Journal:

Journal of Travel & Tourism Marketing

Year:

2000

Language:

english

File:

PDF, 96 KB

english, 2000

6

Paired Comparisons and Graph Theory

Jerome B. Kernan

Journal:

Journal of Marketing Research

Year:

1967

Language:

english

File:

PDF, 1012 KB

english, 1967

7

Social Perception and Interpersonal Influence: Some Consequences of the Physical Attractiveness Stereotype in a Personal Selling Setting

Peter H. Reingen and Jerome B. Kernan

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 305 KB

english, 1993

8

Special Issue: Recent Developments in Survey Research || Compliance with an Interview Request: A Foot-in-the-Door, Self-Perception Interpretation

Peter H. Reingen and Jerome B. Kernan

Journal:

Journal of Marketing Research

Year:

1977

Language:

english

File:

PDF, 435 KB

english, 1977

9

The Attribution Process in Consumer Decision Making

Mizerski, Richard W., Golden, Linda L., Kernan, Jerome B.

Journal:

Journal of Consumer Research

Year:

1979

Language:

english

File:

PDF, 1.26 MB

english, 1979

10

Reading Advertising: The What and How of Product Meaning

Domzal, Teresa J., Kernan, Jerome B.

Journal:

Journal of Consumer Marketing

Year:

1992

Language:

english

File:

PDF, 1.45 MB

english, 1992

11

Designs for Persuasive Communicationby Otto Lerbinger

Review by: Jerome B. Kernan

Journal:

Journal of Marketing

Year:

1973

Language:

english

File:

PDF, 346 KB

english, 1973

12

The Industrial Buyer and the Postchoice Evaluation Process

David R. Lambert, Ronald J. Dornoff and Jerome B. Kernan

Journal:

Journal of Marketing Research

Year:

1977

Language:

english

File:

PDF, 1.03 MB

english, 1977

13

Materialism As Social Cognition: People, Possessions, and Perception

James M. Hunt, Jerome B. Kernan, Deborah J. Mitchell

Journal:

Journal of Consumer Psychology

Year:

1996

Language:

english

File:

PDF, 1.25 MB

english, 1996

14

Mirror, Mirror: Some Postmodern Reflections on Global Advertising

Teresa J. Domzal and Jerome B. Kernan

Journal:

Journal of Advertising

Year:

1993

Language:

english

File:

PDF, 2.76 MB

english, 1993

15

More Evidence on Interpersonal Yielding

Peter H. Reingen and Jerome B. Kernan

Journal:

Journal of Marketing Research

Year:

1979

Language:

english

File:

PDF, 1.29 MB

english, 1979

16

Social perception and interpersonal influence: Some consequences of the physical attractiveness stereotype in a personal selling setting

Peter H. Reingen, Jerome B. Kernan

Journal:

Journal of Consumer Psychology

Year:

1993

Language:

english

File:

PDF, 797 KB

english, 1993

17

Major Household Appliances: A Lesson in Distribution

JEROME B. KERNAN

Journal:

California Management Review

Year:

1966

Language:

english

File:

PDF, 3.15 MB

english, 1966

18

The Socioeconomic Structure of an Urban Area

Jerome B. Kernan and Grady D. Bruce

Journal:

Journal of Marketing Research

Year:

1972

Language:

english

File:

PDF, 647 KB

english, 1972

19

Personality and Implicit Behavior Patterns

Daniel W. Greeno, Montrose S. Sommers and Jerome B. Kernan

Journal:

Journal of Marketing Research

Year:

1973

Language:

english

File:

PDF, 1.26 MB

english, 1973

20

Perceived Risk in Store Selection

Robert D. Hisrich, Ronald J. Dornoff and Jerome B. Kernan

Journal:

Journal of Marketing Research

Year:

1972

Language:

english

File:

PDF, 806 KB

english, 1972

21

Choice Criteria, Decision Behavior, and Personality

Jerome B. Kernan

Journal:

Journal of Marketing Research

Year:

1968

Language:

english

File:

PDF, 1.61 MB

english, 1968

22

TELEVISION'S NEW TECHNOLOGY: HARDWARE PLUS SOFTWARE EQUAL SEGMENTATION RESEARCH

Domzal, Teresa J., Kernan, Jerome B.

Journal:

Journal of Consumer Marketing

Year:

1985

Language:

english

File:

PDF, 1019 KB

english, 1985

23

Choice Criteria, Decision Behavior, and Personality

Kernan, Jerome B.

Journal:

Journal of Marketing Research

Year:

1968

File:

PDF, 1.20 MB

1968

24

Materialism as Social Cognition: People, Possessions, and Perception

James M. Hunt, Jerome B. Kernan and Deborah J. Mitchell

Journal:

Journal of Consumer Psychology

Year:

1996

Language:

english

File:

PDF, 577 KB

english, 1996

25

Perceived Risk in Store Selection

Hisrich, Robert D., Dornoff, Ronald J., Kernan, Jerome B.

Journal:

Journal of Marketing Research

Year:

1972

File:

PDF, 625 KB

1972

26

Why products flourish here, fizzle there

Montrose Sommers, Jerome Kernan

Journal:

Thunderbird International Business Review

Year:

1967

Language:

english

File:

PDF, 177 KB

english, 1967

27

STRATEGIES FOR OBJECT IDENTIFICATION AND CONFIDENCE: INFLUENCE OF APPEARANCE, AMOUNT OF CONTEXT, AND FAMILIARITY

KLEINE, ROBERT E., KERNAN, JEROME B.

Journal:

Perceptual and Motor Skills

Year:

1992

Language:

english

File:

PDF, 254 KB

english, 1992

28

Social Character of Materialism

Chatterjee, Anindya, Hunt, James M., Kernan, Jerome B.

Journal:

Psychological Reports

Year:

2000

Language:

english

File:

PDF, 165 KB

english, 2000

29

More Evidence on Interpersonal Yielding

Reingen, Peter H., Kernan, Jerome B.

Journal:

Journal of Marketing Research

Year:

1979

File:

PDF, 931 KB

1979

30

Paired Comparisons and Graph Theory

Kernan, Jerome B.

Journal:

Journal of Marketing Research

Year:

1967

File:

PDF, 908 KB

1967

31

Chasing the Holy Grail: Reflections on "What is Consumer Research?"

Jerome B. Kernan

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 136 KB

english, 1987

32

PROCESSING EFFECTS OF EXPECTANCY-DISCREPANT PERSUASIVE MESSAGES

HUNT, JAMES M., SMITH, MICHAEL F., KERNAN, JEROME B.

Journal:

Psychological Reports

Year:

1989

Language:

english

File:

PDF, 733 KB

english, 1989

33

Personality and Implicit Behavior Patterns

Greeno, Daniel W., Sommers, Montrose S., Kernan, Jerome B.

Journal:

Journal of Marketing Research

Year:

1973

Language:

english

File:

PDF, 931 KB

english, 1973

34

Like It Is: Inner-City Marketing

Review by: Jerome B. Kernan

Journal:

Journal of Marketing Research

Year:

1972

Language:

english

File:

PDF, 500 KB

english, 1972

35

The Industrial Buyer and the Postchoice Evaluation Process

Lambert, David R., Dornoff, Ronald J., Kernan, Jerome B.

Journal:

Journal of Marketing Research

Year:

1977

File:

PDF, 794 KB

1977

36

A Cross-Cultural Analysis of Stimulus Sampling

Jerome B. Kernan and Lawrence L. Schkade

Journal:

Administrative Science Quarterly

Year:

1972

Language:

english

File:

PDF, 1.25 MB

english, 1972

37

Mirror, Mirror: Some Postmodern Reflections on Global Advertising

Domzal, Teresa J., Kernan, Jerome B.

Journal:

Journal of Advertising

Year:

1993

Language:

english

File:

PDF, 3.68 MB

english, 1993

38

Marketing's Coming of Age

Kernan, Jerome B.

Journal:

Journal of Marketing

Year:

1973

File:

PDF, 1.07 MB

1973

39

Memory Structure in the Processing of Advertising Messages: How Is Unusual Information Represented?

Hunt, James M., Kernan, Jerome B., Bonfield, E. H.

Journal:

The Journal of Psychology

Year:

1992

Language:

english

File:

PDF, 1.59 MB

english, 1992

40

Variations on the pursuit of beauty: Toward a corporal theory of the body

Teresa J. Domzal, Jerome B. Kernan

Journal:

Psychology and Marketing

Year:

1993

Language:

english

File:

PDF, 1.16 MB

english, 1993

41

The closest thing to measuring advertising effectiveness

Jerome B. Kernan, James U. McNeal

Journal:

Business Horizons

Year:

1964

Language:

english

File:

PDF, 597 KB

english, 1964

42

The Socioeconomic Structure of an Urban Area

Kernan, Jerome B., Bruce, Grady D.

Journal:

Journal of Marketing Research

Year:

1972

File:

PDF, 575 KB

1972

43

Contextual Influences on the Meanings Ascribed to Ordinary Consumption Objects

Robert E. Kleine III and Jerome B. Kernan

Journal:

Journal of Consumer Research

Year:

1991

Language:

english

File:

PDF, 454 KB

english, 1991

44

What Self-Monitors Don't Monitor

Chatterjee, Anindya, Hunt, James M., Kernan, Jerome B.

Journal:

Perceptual and Motor Skills

Year:

1999

Language:

english

File:

PDF, 39 KB

english, 1999

45

Personality and Implicit Behavior Patterns

Greeno, Daniel W., Sommers, Montrose S., Kernan, Jerome B.

Journal:

Journal of Marketing Research

Year:

1973

File:

PDF, 931 KB

1973

46

Deliberative vs Disingenuous Subjects on the Social Desirability of Need for Cognition

Hunt, James M., Chatterjee, Anindya, Kernan, Jerome B.

Journal:

Perceptual and Motor Skills

Year:

1993

Language:

english

File:

PDF, 153 KB

english, 1993

47

The behavioral matrix A closer look at the industrial buyer

Jerome B. Kernan, Montrose S. Sommers

Journal:

Business Horizons

Year:

1966

Language:

english

File:

PDF, 903 KB

english, 1966

48

Compliance with an Interview Request: A Foot-in-the-Door, Self-Perception Interpretation

Reingen, Peter H., Kernan, Jerome B.

Journal:

Journal of Marketing Research

Year:

1977

File:

PDF, 635 KB

1977

49

Comment on the Michelsen-Terry Reply

Jerome B. Kernan and Lawrence L. Schkade

Journal:

Administrative Science Quarterly

Year:

1973

Language:

english

File:

PDF, 391 KB

english, 1973

50

MEANING, VALUE, AND THE THEORY OF PROMOTION

Jerome B. Kernan, Montrose S. Sommers

Journal:

Journal of Communication

Year:

1967

Language:

english

File:

PDF, 1.24 MB

english, 1967

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